Deriv.com Financial Service
The Journey From “Binary” website to “deriv.com”
UI/UX Design, Rebranding
Discovery stage is important to illuminate what we don’t know and better understand what people need.
It’s especially important to do discovery activities before making a new product or feature, and do not waste efforts on building wrong things.
Exploration methods are for understanding the problem space and design scope and addressing user needs appropriately.
We Built user personas and wrote down user stories. We have analyzed user tasks to find ways to save people time and effort.
Several meetings were conducted with stakeholders to show them the user journey and where the risky areas are for losing customers along the way.
In the end, a card sorting session was necessary to find out how people group our information, to help inform our navigation and information organization scheme.