Lets design from scratch


This step involved answering some questions, such as:

• What is the product?

• Why do we want to build it?

• What is the additional value?

• Who are the competitors?

• What is the product’s main market?

We have conducted a meeting to answer these questions with stakeholders. it was a good start for us.

Competition and market analysis

In the market there were only one competitor for us, there was almost a similar product, but our product had some valuable features ,  so we started to think what mistakes they have made? what are their user’s needs? 

luckily we had several recruiters in our team who has worked with their product, so we had potential users. the next step was to interview them and create their persona and user journeys.

discovering that product, do competitive testing and analyzing the strengths and weaknesses helped me to find out what users like the best.


Now, all we have to do is turn descriptions into the design. We know the product, we know our users, so it is time to start drawing! 

We needed a simulation version of the final product, to test the product before launch.

The main part of the prototyping was to create analytical dashboards to present the key data that we set for each user.


Because we were at the beginning of the process, it was better to do both quantitative and qualitative testing. we learned from simple A/B tests which solution is more popular, and interviews helped us to know why these solutions are more popular. 

The main problem we had was how was organizing the dashboard features.what stakeholders had in mind was different from users behaviors. a card sorting session with users helped us to organize the dashboard in its best way. 

And finally, After several prototype and test sessions, we were ready to prepare the final mockups.